As a full-time shopping editor who refuses to pay full price for pretty much anything, I'm always keeping my ear to the ground for the next big sale. Although Black Friday is still quite a few months away, there's a little something happening right now to tide us over: Amazon's Prime Big Deal Days (or what we like to call it, Amazon's October Prime Day).
Today is the last day to shop the event, and if you're not familiar with what it is, here's the TL;DR: Amazon is offering major savings across tech, beauty, home essentials, fashion, and literally e-v-e-r-y-t-h-i-n-g in between. Feeling overwhelmed? I'm here to help you navigate the sale like a shopping pro. Below, I've outlined everything you need to know about Amazon Prime Big Deal Days 2025—including 80 (!!) of the best deals popping up now.
What is Amazon Prime Big Deal Days and when is it over?
If your life doesn't revolve around Amazon sales like mine, here's the gist: Prime Big Deal Days is Amazon's second Prime Day sale of the year, usually offering some of the lowest prices *ever* on everything from Apple headphones to editor-adored skincare. Though its July sale has been running since 2015, the company added a second sale in October 2022 called "Prime Big Deal Days"—and has brought the event back every year since. This year's July Prime Day event ran for four whole days (!) for the first time, but October Prime Day 2025 is running for its typical two days—October 7 and 8, meaning you have just a few more hours to secure the hottest deals before prices go back up tonight at 11:59 p.m. PDT.
Do I have to be an Amazon Prime Member to shop Prime Big Deal Days?
Yes—Prime Big Deal Days is exclusive to Amazon Prime members, so you'll need to be logged into your Prime account in order to see the best deals and add them to cart. The good news? If you're not already a member, you can sign up for a free 30-day trial of Amazon Prime here. Not only will you get access to this October's crop of Prime Day deals, but you'll also unlock members-only perks like fast, free shipping and streaming on Prime Video (FYI, that includes The Summer I Turned Pretty).
Once the free trial comes to an end, you can continue your membership for $14.99 per month or $139 per year. What's more, students and qualified government assistance recipients can access discounted rates.
Is Prime Big Deal Days better than Black Friday?
After covering both sales for years, I've noticed that Amazon and other retailers tend to offer the widest range of discounts during Black Friday. However, specific products like Amazon devices and everyday essentials are particularly worth shopping during Big Deal Days, as some are at their lowest prices in October. What's more, since Black Friday is the biggest shopping holiday of the year, many of the buzziest products (think AirPods and Dyson AirWraps) tend to sell out the quickest. If you're hoping to avoid the Black Friday rush and complete your holiday gifting list ahead of time, October Prime Day is totally worth shopping.
The best October Amazon Prime Day deals to shop, right this way...
We've been watching the October Prime Day deals for a few weeks now—and as always, we're updating the best deals we find until the sale is done. To get you started, I've rounded up 100+ of the best Amazon deals you can add to cart right now.
The best Prime Day tech deals
Prime Day is one of the best times of year to purchase tech products—yes, even better than Black Friday sometimes. So if you've been on the market for a new pair of AirPods or headphones, now is the time to jump on it. Or if you're a big reader, the Kindle is on sale for the lowest price I've ever seen it at.
Amazon Kindle (16 GB)
Ecobee Smart Video Doorbell Camera
The best Prime Day gadget deals
There's no shortage of kitchen appliances (like standing mixers, blenders, and coffee machines) or vacuums of all sorts (robot and non-robot) on sale for Prime Day. Also a great time to buy things off of your friends' wedding registries at a discount, just saying!
KitchenAid Mini 3.5 Quart Tilt-Head Stand Mixer
Ninja Professional Blender 2.0
The best Prime Day TV deals
You're either the kind of person who uses Prime Day to stock up on all of the everyday things (toilet paper, etc), or the kind of person who times their splurges to the sales event. If you're the latter and have been waiting for TV prices to drop, hi, hello, now is the time! Plenty of sizes are on sale, as well as two versions of the viral Samsung Frame TV.
Samsung 55-Inch Class QLED 4K Frame TV (2024)
LG 65-Inch Class OLED 4K C5 Series Smart TV
Samsung 85-Inch Class QLED 4K Smart TV
The best Prime Day TikTok-viral deals
You've seen it all over your FYP, you've considered hopping on the train, and now, it's a lot cheaper to do so thanks to Amazon Prime Day. Below, some of the products you've probably seen your favorite influencers touting.
Glamnetic Press On Nails - La Perle
STANLEY Stanley Quencher Straw Tumbler
COSRX Advanced Snail 96 Mucin Power Essence
The best Prime Day under-$15 deals
So you're feeling the case of the shoppies come on, but you don't really want to break the bank... I've got you covered with some sales under $15 that'll scratch the itch. P.S. These items would make great gifts with the holidays coming up!
STANLEY Quencher H2.0 Tumbler with Straw 14 oz
Lancôme Lash Idôle Waterproof Mascara
Amazon Echo Buds
The best Prime Day fashion deals
As a Certified Fashion Girl myself, I can't help but browse the clothing section every time Prime Day rolls around. Brands like Hanes and Madewell are running sales, as well as some beloved Amazon brands that offer the cutest accessories for cheap!
AUTOMET Oversized Leather Jacket
Levi's Ribcage Full Length Jeans
SOJOS Polarized Sunglasses
ANRABESS Oversized Fuzzy Knit Sweater
Hanes Originals Baby Doll Tee, 2-Pack
PRETTYGARDEN Fall Long Sleeve Pullover Sweater
The best Prime Day shoe deals
Sneakers, heels, slippers, and ballet flats galore are all marked down until 11:59 p.m. PDT, October 8, so whether you're looking to round out your fall shoe wardrobe or invest in some quality slippers for the winter ahead, now is a great time to shop!
XBKXMK Lace Up Ballet Flats
Project Cloud Genuine Leather Footbed Clogs
The best Prime Day beauty deals
Every time Prime Day rolls around, I make sure to stock up on skincare (it's just one of those things I'm constantly restocking). Some of my personal favorite sales? COSRX moisturizer for 46% off, Farmacy Green Clean cleansing balm for 40% off, and Bioderma micellar water for 30% off.
Tarte Shape Tape Concealer
Milk Makeup Hydro Grip Hydrating Makeup Primer
Paula's Choice 2% BHA Liquid Exfoliant
Glow Recipe Soothe, Glow & Bright Gift Set
Farmacy Green Clean Cleansing Balm
COSRX Advanced Snail 92 All in One Cream
TANGLE TEEZER Ultimate Detangler Hairbrush
The best Prime Day handbag deals
You can never have too many purses (is what I say as I stare at my closet that's completely overflowing with bags). No, but really, handbags can cost an arm and a leg sometimes, but there are some really great designer dupes and affordable options on Amazon—even more affordable, thanks to Prime Day.
KKXIU Woven Shoulder Bag
BOSTANTEN Crescent Shoulder Bag
Coach Coach Swinger Suede Bag
S-ZONE Leather Mini Crossbody Satchel
